Executive Director of Executive and Extended Education
Assistant Professor of Practice
Dr. Julie Schell is the Executive Director of Extended and Executive Education for the School of Design and Creative Technologies at The University of Texas at Austin, where she is also an Assistant Professor of Practice in both the School of Design and the College of Education. She is an expert in the psychology of human learning and in the pedagogy of design thinking. She has published and spoken nationally and internationally on the teaching and learning of design thinking - in particular regarding the inherent difficulty of teaching and adopting design thinking in companies at scale.
- Design Thinking Has a Pedagogy Problem...And a Way Forward
- SXSW 2018 Panel: Design Thinking Has a Pedagogy Problem
- SXSW 2019 Panel: Austin Women Innovating Through Design Thinking
Dr. Schell has worked with several Fortune 500 companies including AT&T, Southwest Airlines, and Charles Schwab to learn and increase the uptake of design thinking using state of the art learning science. She is the creator of Think Before You Design Think™️, a popular introductory human-centered design course she first launched at AT&T in 2018. Her team is leading scaling of effective teaching and learning of design thinking at AT&T through online courses and hands-on workshops. Dr. Schell also teaches graduate courses at The University of Texas at Austin on design thinking, technology, innovation, and human learning.
She has held positions at the nation’s top research universities, including Yale, Stanford, Columbia, Harvard and most recently The University of Texas at Austin. In 2014, Teachers College at Columbia University identified Schell as an Early Riser in Higher Education for her original contributions to the field. Her scholarship focuses on incorporating the science of learning into the practice of learning experience design, and therefore teaching and pedagogy.
In May 2018, Schell joined the College of Fine Arts (COFA) as the new Executive Director for Learning Design, Effectiveness and Innovation in the School of Design and Creative Technologies (SDCT), where she has served as a Clinical Assistant Professor since 2017. In her new role, Schell will work as the principal strategist for the start-up and scale of extended education initiatives minted at COFA and SDCT. Schell will help the COFA and SDCT partner with corporations, nonprofits, K-12, and colleges and universities to expand the reach of the college.
Schell is well-regarded for her ability to design and scale thriving start-up organizations in higher education. From 2013-2018, she was the Director of TEXAS OnRamps and Strategic Initiatives at UT Austin. Her creative vision led OnRamps from an organization with one course, three staff, and 150 student enrollments in 2013 to a prominent, statewide initiative with 13 staff, 15,000 student enrollments and 30 staff members in 2018. Schell began her journey at UT Austin as the lead instructional designer for the Texas OnRamps. While at UT Austin, Schell also won a grant from the Longhorn Innovation Fund for Technology (2013), where she co-designed a collaborative, web-based learning game called ConceptQuest.
Since 2013, Schell has also served as a clinical assistant professor and assistant professor of practice in the Program in Higher Education Leadership at UT Austin where she teaches design thinking in two graduate courses: Technology and Innovation in Higher Education and Problems of College Teaching and Learning. She has taught on the faculty or as a preceptor at Teachers College, Columbia University, Harvard University and The University of Nevada, Reno.
An internationally sought-after speaker and consultant, Schell has worked on educational design initiatives with thousands of national and international faculty. She has led pedagogy and student learning projects on site in the Netherlands, Aruba, Brazil, Canada, Chile, Colombia, Denmark, the Dominican Republic, Germany and throughout the United States. She has also designed and implemented pedagogical innovation projects online for universities in Hong Kong, Malaysia, Saudi Arabia, Singapore and South Africa.
Before joining UT Austin, Schell served as a postdoctoral fellow (2009–2014) under leading physicist and educational innovator, Professor Eric Mazur at Harvard University. She received her doctorate in Higher and Postsecondary Education from Teachers College, Columbia University. The American Educational Research Association’s Higher and Postsecondary Division awarded Schell the Dissertation of the Year Award for work, "Venturing Toward Better Teaching: STEM Professors' Efforts to Improve their Introductory Undergraduate Pedagogy at Major Research Universities." Schell has an M.S. in Counseling and Educational Psychology with an emphasis in Information Technology and a B.S. with Distinction from the University of Nevada, Reno.