Pizza Kittyz

This project features brand guidelines for Pizza Kittyz, a pet-friendly pizza shop with the intention of making their clients purr with joy. The fictional brand was born thanks to B.F.A. Design student Luis Angeles' little sister, who scribbled a logo onto a cardboard box as they were playing pizza shop. Luis then cleaned up the logo in Adobe Illustrator (with the permission of his little sister, of course) and went on to create a brand book, as well as mockups for posters, flyers, ads, coupons, and merchandise.