On December 3, Hans Neubert paid a visit to the School of Design and Creative Technologies to give some insight into his personal experience in the design industry. With an impressive career spanning frog design, the Obama Foundation, and now Gensler (to name a few), Neubert shared many interesting projects with the SDCT students and faculty in attendance. He broke down his journey first by describing his background, growing up just outside of Hamburg, Germany with memories of a country — and family — divided by the Berlin Wall. He then described each of the tenets he feels are most critical to design, coupled with career examples: form, stories, systems, ventures, and experiences. Neubert’s former frog design colleague and now-Design lecturer John Freach was also in attendance, and the two exchanged ideas throughout the lecture. The room was at capacity as Neubert shared his work with the next generation of design leaders.
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