Artificial Intelligence and the Future of Business

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Develop an AI Design Strategy and vision for AI today. Learn methods for identifying and designing the most valuable and feasible AI opportunities for your customers.


The Opportunity

Artificial Intelligence (AI) is changing the business landscape in many industries. It is estimated that by 2020, at least 30% of companies globally will incorporate AI applications in their sales processes. Since AI offers the possibility of faster and more reliable execution of tasks at a much lower cost, adoption of AI could become a relevant determinant of competitive advantage for efficiency, speed, cost and reliability.


After joining this interactive round table lecture, you'll be able to:

  • Explain the basics of what AI is and what it can do in everyday conversation
  • Understand AI's potential for both extraordinarily good and extraordinarily harmful outcomes
  • Describe the logic behind how machine learning works
  • Build your AI toolkit, identifying the things you have and the things you need
  • Apply design thinking methods to decide when, where, and how to use AI 
  • Start planning for the build and maintenance of your AI-powered creations


  • History - How we got here, where we’re headed
  • The mechanics of AI - basics of cognitive, data, machine learning, neural networks, deep learning, and the realities of encountering the Terminator
  • AI marketplace - tools, cloud platforms , data
  • Where AI provides impact today - examples of important and relatable use cases for various domains
  • AI ethics - awareness and responsibility
  • AI design strategy - methods for identifying and designing the most valuable and feasible AI opportunities for your users


If you occupy a middle management position or higher, or have influence on decision making in your role, this program will be relevant to you.


The School of Design and Creative Technologies, UT Austin


Saturday, October 26, 2019


8:00-8:30 a.m. Breakfast

8:30 a.m. - 4:30 p.m. Workshop


Early Registration (by September 27): $650

Regular Registration (by October 18): $750



Photo of Jennifer Sukis

Photo of Jennifer Sukis

Jennifer Sukis

With a background in Swiss design and typography, Jennifer’s journey as a designer has evolved from branding to interfaces, apps to AI. Today she works as an IBM educator and thought leader for AI and Machine Learning. She teaches Advanced Design for AI at the University of Texas’s Center for Integrated Design, sits on AI technology boards for the National Head Start Association and UT, and is a frequent speaker and writer for technology publications.

Register now


Cancellation by 10/18/2019 will incur in a 4% cancellation fee.  If a participant cancels after 10/18/2019, no refunds will be issued. The University of Texas at Austin reserves the right to cancel any event (workshop, course, session, seminar, institute) for which there is insufficient enrollment; participants already enrolled will receive a full refund.  The University of Texas at Austin will not be held liable for any cost that a participant might have incurred in preparation for this event.

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